PLACEMENT: HENRIETTA LUDGATE

I’m currently in my second week of my 2 week placement at Bespoke London fashion week designer Henrietta Ludgate! Henrietta Ludgate, a luxury womenswear label, has received overwhelming praise and recognition from highly respected media, industry and high end retailers – leading to it being stocked globally. The label sits alongside cutting edge luxury designs from Holly Fulton and Christopher Kane. Loving it so much i’m going to stay another week! Based in Bayswater, London i’m working in the Work-Shop Studio so its both a functioning work shop where all the patterns, toiles and garments are sewn and made as well as at the front of the shop are the garments and collections being sold at retail prices. The collections are beautifully laid out around the arty studio with pieces of Artwork by Sam Birch hung on the walls, giving it a warm and welcoming work atmosphere.

Last week was very busy, my work included administration tasks, accounting, marketing, press, assistant, and sales tasks. Getting to experience everything has been a real benefit throughout my time and not just sticking to a niche area. I’ve really enjoyed getting involved in all the areas of running a fashion brand and creating collections and feel like i’m learning alot! There’s definitely more to running a brand than you think! I’ve learnt about the pattern making and fittings producing one off made to measure pieces for clients and customers as well as taking part in fittings. Managing the workshop included talking to customers, making sure they are okay and helping them with what they want. Taking calls and managing administration, emailing clients, magazines, interviews, fabric sourcing, all have really helped me to become more independent and take control in industry situations!

More info to come!

Now in her eighth collection, Henrietta is a true champion of British craftsmanship, ensuring that all her materials are sourced and manufactured within the British Isles.
She has already garnered an impressive number of awards from highly respected institutions, which included receiving the E.F.F ‘Fashion Innovation Award’, for London Fashion Week Spring Summer 2010 – her breakout collection as an independent designer and first time at LFW.
Henrietta also won ‘Young Designer of the Year’ at the 2011 Scottish Fashion Awards.
Henrietta Ludgate has dressed many celebrities and has been featured in magazines such as, Vogue UK, Vogue Italia, and Harper’s Bazaar.
Along with LFW, her collections have been shown at the international fashion weeks of Milan, Paris, Athens and New York’s Tartan Week.

PHOTOGRAPH OF STUDIO WORKPLACE AND WINDOW DISPLAY:

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The Autumn/Winter collection sees the continuance of Henrietta Ludgate’s signature style of perfectly crafted, strong structural shapes with minimalist lines in soft, luxurious British fabrics. The combination of sharp lines and drapes follow the contours of the body perfectly. This season inspiration was drawn from Googie architecture – futurism through modernism.
The signatures of Googie style lie in sweeping arches and hard angles, cantilevered roofs and bold colors, and its most relative homage to the Space Age. Curvaceous, geometric shapes and the essence of glass, steel and neon are visible throughout the collection. Helter skelters, flying saucers, atoms and mathematical parabolas embody the shape of the Autumn / Winter collection.

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‘You always look so cool. The man in the cool, coloured shirts..’

GREAT GATSBY

I love the 1920’s influences from the past, and bringing in past trends and the idea of incorporating them into the new modern fashion collections nowadays. Past trends continuously coming back and returning is the way forward for modern fashion.

I have been waiting to see the new Great Gatsby film starring Leonardo Di Caprio and Carey Mulligan. Finally saw it last night and loved it! The fast paced era of the 1920’s was executed perfectly with bright sensuous shades of colour and heavily decorative textures throughout the film from the interior sets, to tea party scenes and of course the costumes! I loved the over the top set designs, huge grand parties and embellished dresses! The Flapper dress era of the 1920’s is definitely one of my favourite, would love to time travel back and explore the trends and lifestyle then! I loved the party scenes in particular because there was so much to look at and watch with the clothes, colour, dances and music. The sense of fairy-tale fun and imagination is portrayed throughout. I also loved the tea party scene with all the flowers surrounding the three main characters, the scene looked stunning! The reviews haven’t been too good and everyone has there own Gatsby idea, but I loved it!

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“You always look so cool. The man in the cool, coloured shirts.”

Daisy, Great Gatsby

MANIFESTO

New project this term is called Manifesto!

I’ts basically a free project where we decide our brief ourselves by coming up with a design manifesto. This sounds simple and free but I have found it harder to put what I want to do into words! I’ve decided to base my project on the idea of attention to detail. Looking at the very fine details inspired by a ‘English rose’ theme. As a designer I feel some of my strong qualities that arise throughout my work is the focus on making garments special by adding a specific detail.

This is part of my design manifesto: ‘The difference between something good and something great is the attention to detail. May it be small aspect or have a large impact it’s still significant. Detail in clothing may be about the single sewn seam, all over beaded embellishment or the floral printed pattern, each having a unique stamp. Attention to detail has a strong impact throughout my work as a designer, and I want to explore it further.’

At the moment, I’ve decided to use Rosie-Huntington Whiteley as my Muse. Because of her traditional ‘English beauty’ look and background. She grew up on a farm in Devon with nature and animals around her.

This is a fairly old video from January 2012 last year about the A/W 2011/12 collections but I really like the ‘traditional’ garden theme with the models surrounded in plant life and trees. Film by Shelley Jones, found on Fashion156 Magazine Blog. Just some inspiration to look at, as I’m really interested in fashion films at the moment too!

LES MIS COSTUMES

During the Easter holidays, I visited the Les Mis film production costume exhibition at Portsmouth Dockyard. Parts of the film were actually filmed in Portsmouth. It was interesting to actually look at the real life garments close up rather than on the TV screen, designed by Paco Delgado! It was required for a large crew to create approximately 2,200 costumes for the whole set, including main characters as well as all the extras. The garments were created and then had to be destroyed to create the right look, to ensure that the outfits looked like they belonged to beggars and the poor, by ripping, shredding and burning the fabrics. Below are the costumes worn by Ann Hathaway, Amanda Seyfried, Hugh Jackman and Samantha Barks.

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PERFECT PICTURE

Love living so close to the beach – these are some of my photos from my latest visit on my birthday last week! With these images I have experimented with the edits, and have decided to use a ‘cinemascope’ edit adding an old fashioned colour hint which works well I think! I enjoy photography and playing around with compositions!

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BEST DRESSED

OSCARS 2013

Last night was the Oscars, i love looking at the Red Carpet outfits in envy wishing i could one day were a dress for Red Carpet! After looking through the imagery taken from last night these three outfits are my favourite – all images from VOGUE website.

amanda seyfried - alexander mcqueen - lila embriodered organza

Amanda SeyfriedAlexander Mcqueen
The tear drop shaping around the bust works really well joining up with the collar makes the garment shape flow. I love the lilac embroided lace, its so feminine and pretty which matches Amandas hair and make-up.

Jessica Chastain - strapless blush giorgio armani

Jessica Chastain Giorgia Armani
Again, i love the feminity of this garment, the simplicity of the strapless shape works well as a long straight garment hugging the figure. Such a simple shape, yet the detail shines through with the blush sequin detailing.

amy adams - strapless lavender gown full ruffled skirt - oscar de la renta

Amy AdamsOscar De La Renta
This is such a beautifull garment, i just love the skirt construction with the soft full ruffled layers. The pale lavender gown really goes well Amys hair and complextion. Again it is strapless allowing all the eye catching detail to the skirt.

ANNA PALMA

I’ve always had a strong interest in photography as well as fashion and have always had a go a photographing my own pieces in different querky ways. I think photography and fashion just go so well together! Recently i came across this art and design blog called ‘We and the colour’. Really interesting wide ranged art and design blog, with lots of new innovative ideas by designers and freelancers.

http://weandthecolor.com

On it i found this fashion photographer Anna Palma, she has alot of photographs based around children and childrenswear but in particular i really liked this collection of images called ‘Gravure: India Menuez’. Definitely want to try some more photography in the future! These photos have a really unusal look and style which i love because its so unique and inspiring. I really like the use of lighting, and colour, almost blurred effect. You can see whats going on in every image but they have a ‘mysterious’ edge to them.

All Images taken from website: http://annapalma.com/all/

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